Marketing Industry Insights – October
Facebook begins testing hiding like counts on posts. Following on from the recent Instagram test, social media heavyweight Facebook has started to hide the number of likes on posts, meaning the overall number of reactions, views and likes can now only be seen by the post’s author. So far, the test rolled out across Australia […]
Marketing Industry Insights – August
Would you rather one marshmallow now, or two in 15 minutes time? The same goes for marketing. Would you rather one result now, or a steady flow of results after building a brand? By focusing on short term outcomes, it is easy to begin to neglect the long-term well-being of a brand. The short-term satisfaction […]