Innovation: Find the Gap
By The Marketing Mix Client Services & Strategy Director Saw an interesting post by Simon Chan from OCG London on LinkedIn recently about innovation. In particular he identified the gap between how often people are happy to call themselves, or their idea, innovative – yet so few actually deserve the title. What is innovation? For […]
What The Font – Part 2
In the best analogy I’ve heard to date, Wayne explained it to me like this: “It’s like an electricity contract or health insurance: it’s complex and confusing and, because there’s no real policing of the issue, most people don’t bother. It’s an area where designers really need more education.” The general consensus with designers is […]
What The Font – Part 1
Graphic design students begin their training eager to learn all aspects of their trade. After sometime students find their niche and will often focus their studies towards 1 or 2 key areas of the curriculum. In my case, typography and logo design were my desired graphic design niches. I enjoy bringing character to a logo […]
How to Font
Maybe you’re starting an exciting new business venture, a kickstarter project or it’s time to refresh your corporate branding. When designing a company logo and fleshing out your branding you will need to consider what typography best compliments your business. Luckily for you, there are so many fonts now available that the options seem endless. […]