Marine Industry – A Digital Marketing Case Study
The Brief In late 2015 The Marketing Mix were approached by a Perth based company in the marine and leisure industry to develop a marketing strategy that would grow their brand and generate new customers. With new ownership, the client wanted to break away from the existing reputation and quickly cement their brand as a […]
How to cut the right video for the right social media channel
A few days ago, whilst trawling through a sea of online content I found myself watching a video from a Retro Cruiser biking company on YouTube. The video itself was so well produced I’d swear they head hunted Mark Romanek to direct it. I honestly found myself engaged throughout the entire 5 minutes of the […]